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A Beginner's Guide to Start Learning SEO (Part 1)

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Everyone spends a lot of time online these days. Back in the day if you wanted to learn something, research something or find answers to something, you needed to hit the books in a library. But now, things are different. Almost all the details you need including books are available online. Most people use search engines to search for things online. People use certain keywords to search things online. For example, if you wanted to know how to make a pizza at home, you are most likely to google how to make pizza at home. That’s not all, now you can order almost anything online, from Pizza to books.  Why should you learn SEO? If you are looking to grow your online presence as a business or a brand, knowing SEO or search engine optimisation will help you get discovered on search engines like Google. Search engine optimisation is not just about making your brand or business visible online, it is also about learning methods and techniques to ensure that your website or e-commerce site is not
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4 Tips on Building a Successful Life

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I am currently reading a book called Freelance Way. I thought I should write about some of the lessons I have learned so far from the book. One key point made in the book was about internal resistance, which includes the barriers we put up ourselves that impede our success. In this blog post aimed at personal development, I will be focusing on how you can conquer internal resistance and get more done. I am so glad I picked this book up as it named the problem I had, which is internal resistance. Motivation is a Convenient Illusion Think about it, if you were chased by a bear, or something dangerous, do you say, “oh, I’m not motivated to run?” chances are you will run, no matter what you feel about running or if or if not you are really good at it. This shows that motivation is a convenient illusion, more accurately it is an excuse we give ourselves to be lazy. I don’t think motivational books and videos help much unless you put what these sources say into practice.  Tell Internal Resis
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Affiliate Marketing for Beginners | A Guide to Getting Started (Part 1)

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If you have been looking for ways to earn money online, chances are you have come across this marketing method. If you are wondering what affiliate marketing is, then you are in the right place. Affiliate marketing is where a third party like you promotes someone else's, that is a business's products and services and get a certain percentage of the sales or web traffic that results from it.  Businesses use affiliate marketing to cut costs. It lets affiliates, that is those promoting their products and services earn by promoting products and services that you love and find useful. To do affiliate marketing, it’s best to build up an online audience.  A Deeper Dive into Affiliate Marketing Affiliate marketing is a marketing method where a business shares revenue with a third party affiliate to help promote their products and services to reach new audiences. The business will pay a certain percentage of the sold product or service to the affiliate marketer who helped sell the produ
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Why is the Sky Blue? | Answering Some of the Most Googled Questions

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If you are a kid one of the first questions that must have popped into your mind is, why is the sky blue? If you are a parent, you might have been reminded about finding the answer to this question because your kid is asking you about it. Regardless of who you might be, if you are wondering why on earth the sky is blue of all colours, then you are in the right place. Personally, while I do prefer if the sky was slightly orange most of the time, sadly I have no say in the colour choices, and no you can’t order the sky to be turned into any colour you like (I didn’t check but I’m pretty sure you can’t do that, not yet anyway). So back to the pressing question at hand, why is the sky blue? The sky looks blue because of a certain effect known scientifically as the Rayleigh scattering, which happens when the sun passes through the atmosphere of the Earth and scatters light through tiny air molecules.  If that sounded like greek or gibberish, in simple terms, sunlight is made of several colo
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Top 4 Trends in Digital Marketing in Sri Lanka

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Digital marketing in Sri Lanka is a growing field just as it is around the world, with more and more businesses moving online. There are some clear trends that are visible when it comes to digital marketing in Sri Lanka. This blog article will be taking a look at these trends. Read on to find out what they are and perhaps consider implementing them as a part of your digital marketing strategy. Rapid Growth in Video Marketing With the rise in popularity of online video platforms like YouTube and TikTok the popularity of video marketing has reached new heights. This is especially true when it comes to short form online video. Video marketing is being used more and more to promote products and services online. Video is especially popular among younger audiences. Live video is also gaining popularity among different online communities such as the gaming community in Sri Lanka. Increased Use of AI Tools in Marketing  AI tools are being used more and more to automate customer interactions th
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4 Content Writing Tips and Tricks from My Experience

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I have been writing since 2012 and got into content writing in 2019, while I was at college studying for my degree in Psychology. As a child, I loved reading books and thinking about the different characters and places in books. My interest in creative writing, which involves writing stories, poems and scripts got me into content writing. I started working as a content writer (part-time) and a copywriter (part-time). I also worked and continue to offer content writing services on Fiverr. Here are some of the tips and tricks I learned from my content writing journey. Allocate Time To Write Every Day Learning to write is like learning to play an instrument. It takes practice. The best way to actually get good at it is to start doing it.  While watching tutorials and taking online classes are important steps towards mastering the art of content writing, it is important to put what you learned to practice. Making writing a habit will help you improve as a writer and become a better writer.
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What is Love? | Answering the Most Googled Questions

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Being human, this is often a question you might stumble upon at some point in your life. There are different ways, sides and you could say types of love, which makes love a unique and universal feeling that is experienced by humans (and one could say by animals too). Love has been explored across different fields such as literature, music, psychology and even science! The word love can mean many different things to different people, and each of us have our own definition and understanding as to what love is and perhaps ought to be. But it is important to remember that we don’t live in an ideal world, we live in a real one, which we must keep in mind when exploring the philosophical and existential question of ‘what is love?’ Let’s explore some key characteristics of love below! Love is a Universal Feeling If you are sentient, chances are you have experienced love, be it from a parent, friend, or significant other (try to think of some time you have experienced someone’s love). Love is
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