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Top 4 Trends in Digital Marketing in Sri Lanka

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Digital marketing in Sri Lanka is a growing field just as it is around the world, with more and more businesses moving online. There are some clear trends that are visible when it comes to digital marketing in Sri Lanka. This blog article will be taking a look at these trends. Read on to find out what they are and perhaps consider implementing them as a part of your digital marketing strategy. Rapid Growth in Video Marketing With the rise in popularity of online video platforms like YouTube and TikTok the popularity of video marketing has reached new heights. This is especially true when it comes to short form online video. Video marketing is being used more and more to promote products and services online. Video is especially popular among younger audiences. Live video is also gaining popularity among different online communities such as the gaming community in Sri Lanka. Increased Use of AI Tools in Marketing  AI tools are being used more and more to automate customer interactions th
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4 Content Writing Tips and Tricks from My Experience

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I have been writing since 2012 and got into content writing in 2019, while I was at college studying for my degree in Psychology. As a child, I loved reading books and thinking about the different characters and places in books. My interest in creative writing, which involves writing stories, poems and scripts got me into content writing. I started working as a content writer (part-time) and a copywriter (part-time). I also worked and continue to offer content writing services on Fiverr. Here are some of the tips and tricks I learned from my content writing journey. Allocate Time To Write Every Day Learning to write is like learning to play an instrument. It takes practice. The best way to actually get good at it is to start doing it.  While watching tutorials and taking online classes are important steps towards mastering the art of content writing, it is important to put what you learned to practice. Making writing a habit will help you improve as a writer and become a better writer.
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What is Love? | Answering the Most Googled Questions

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Being human, this is often a question you might stumble upon at some point in your life. There are different ways, sides and you could say types of love, which makes love a unique and universal feeling that is experienced by humans (and one could say by animals too). Love has been explored across different fields such as literature, music, psychology and even science! The word love can mean many different things to different people, and each of us have our own definition and understanding as to what love is and perhaps ought to be. But it is important to remember that we don’t live in an ideal world, we live in a real one, which we must keep in mind when exploring the philosophical and existential question of ‘what is love?’ Let’s explore some key characteristics of love below! Love is a Universal Feeling If you are sentient, chances are you have experienced love, be it from a parent, friend, or significant other (try to think of some time you have experienced someone’s love). Love is
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The Heart of the Wood | A Middle Grade Fantasy Book

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Step into a world where ordinary middle grader Damian discovers his extraordinary elvish heritage and embarks on a captivating journey through realms filled with magic, adventure, and self-discovery. In the enchanting novel "The Heart of the Wood" by Dulee Carmel, readers are immersed in a captivating story that explores the power of family, friendship, and the triumph of good over evil. Join Damian as he delves into the depths of this extraordinary tale and unlock its hidden wonders. Discovering a World of Magic: "The Heart of the Wood" takes readers on a magical adventure as Damian encounters his long-lost aunt, Lady Rachel, who reveals his elvish lineage and summons him to the mystical palace of Midwood. In this extraordinary world, Damian is introduced to the wonders of the heart of the wood, the fay tree, and encounters marvellous creatures beyond his wildest imagination. Dulee Carmel's vivid descriptions transport readers into a realm where the boundaries
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Benefits of Learning The Adobe Suite

There are many benefits to learning Adobe Illustrator. With everything moving online, from shopping to scheduling appointments with doctors, marketing has become an important aspect in almost all arenas of business. Every business has to have a method of marketing their products to a target or potential audience. While there are loyal customers coming back to the same brands, marketing opens up the opportunity for new customers to discover brand new products and brand new brands. While most customers prefer certain brands over others, most often established brands, marketing opens up the opportunity for new brands to put their best foot forward. You might wonder what Adobe has to do with marketing. Well, while it might not be apparent at a glance, it has everything to do with all forms of marketing, especially digital marketing. All the visuals you see, including online adverts (both image and video posts) are created using the adobe suite (most of the time). Adobe Offers A Chance to C
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Digital Marketing - The Doorway to New Possibilities

Marketing is the thread that runs through all successful businesses around the world. Every business uses some form of marketing to get more sales. From billboards, to flyers to display advertisements online, there are numerous forms of marketing. As the world changes, marketing has changed along with it. In the past, there were different methods of marketing termed traditional marketing. Traditional marketing methods used involved the most commonly known and used forms including newspaper ads, brochures, posters, radio ads and TV ads. While these are being used at present, the advent of new technological innovation means that various new forms of marketing have emerged, which have been inspired by old forms of marketing but enhanced through the use of technology. Digital marketing is a groundbreaking area of marketing that keeps on evolving. With the Covid pandemic situation that has taken the world by storm, digital marketing has become the go to method of marketing. It offers market
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Things People Take for Granted - Most of the Time

Things We Take for Granted - Most of the Time There are a lot of things happening around us. Some of these are positive, negative and neutral. It is best to look at things like this without attaching any emotions to them because when you start attaching emotions to things, things get messy. At the same time, I'm not the biggest fan of maths (my sincere apologies to all the mathematicians). Here are some things that most of us take for granted when they should enchant us (Yes, I love rhyming things!). Sunrises How many times have you been grateful for a beautiful golden sunrise? Have you ever thought that you would never see one again one day? No? Well, it's never too late to think that! It's always good to contemplate the finite nature of life. Though it might look sad on the surface that life is not eternal, you can make it beautiful. Things don't need to be immortal to be beautiful. It can be beautiful at the moment. So, why not get up early and see the sunrise and wa
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