Dulee Paranavitana

There are many benefits to learning Adobe Illustrator. With everything moving online, from shopping to scheduling appointments with doctors, marketing has become an important aspect in almost all arenas of business. Every business has to have a method of marketing their products to a target or potential audience. While there are loyal customers coming back to the same brands, marketing opens up the opportunity for new customers to discover brand new products and brand new brands. While most customers prefer certain brands over others, most often established brands, marketing opens up the opportunity for new brands to put their best foot forward. You might wonder what Adobe has to do with marketing. Well, while it might not be apparent at a glance, it has everything to do with all forms of marketing, especially digital marketing. All the visuals you see, including online adverts (both image and video posts) are created using the adobe suite (most of the time). Adobe Offers A Chance to C...

Marketing is the thread that runs through all successful businesses around the world. Every business uses some form of marketing to get more sales. From billboards, to flyers to display advertisements online, there are numerous forms of marketing. As the world changes, marketing has changed along with it. In the past, there were different methods of marketing termed traditional marketing. Traditional marketing methods used involved the most commonly known and used forms including newspaper ads, brochures, posters, radio ads and TV ads. While these are being used at present, the advent of new technological innovation means that various new forms of marketing have emerged, which have been inspired by old forms of marketing but enhanced through the use of technology. Digital marketing is a groundbreaking area of marketing that keeps on evolving. With the Covid pandemic situation that has taken the world by storm, digital marketing has become the go to method of marketing. It offers market...