Marketing is the thread that runs through all successful businesses around the world. Every business uses some form of marketing to get more sales. From billboards, to flyers to display advertisements online, there are numerous forms of marketing. As the world changes, marketing has changed along with it. In the past, there were different methods of marketing termed traditional marketing. Traditional marketing methods used involved the most commonly known and used forms including newspaper ads, brochures, posters, radio ads and TV ads. While these are being used at present, the advent of new technological innovation means that various new forms of marketing have emerged, which have been inspired by old forms of marketing but enhanced through the use of technology. Digital marketing is a groundbreaking area of marketing that keeps on evolving. With the Covid pandemic situation that has taken the world by storm, digital marketing has become the go to method of marketing. It offers marketers a chance to make the best of emerging technology. This article will explore the benefits of digital marketing.
Digital Marketing is Efficient
Digital Marketing offers a cost effective solution to alternatives available via traditional marketing. Traditional Marketing comes with a lot of costs involved from the paper to the ink that is required to conduct marketing activities. Whereas digital marketing only requires a secure web connection and a team of creative individuals to engage in content creation. Digital content can be created within a short duration of time and distributed efficiently across multiple social channels. There are a variety of different social channels that can be used to market digital content from Twitter, to LinkedIn to Facebook. These channels offer organic marketing and paid marketing methods. While organic posts require no investment, paid promotions can be set up to gain more reach and exposure to a wider audience. This will expose a brand to new and potential customers who might become loyal clients in the future. As most businesses are moving online, it is important to remember that digital marketing will continue to play a key role in the coming years.
Digital Marketing is Cost Effective
Compared to traditional marketing methods, the investment required for digital marketing is less, as there is less cost for materials and set up involved. The only costs a company might be required to bear would be the cost that the company has to invest in both visual and written content. The content that has been created is done through the use of software by experts such as graphic designers and content writers who create content that is required for businesses. Audience research is conducted through the engagement received via social platforms as each specific social media platform has a set demographic that uses that specific platform. For instance Facebook is used mostly by men between the ages of 25 to 30 according to HootSuite. Therefore most advertising and content on Facebook is targeted at individuals around this age.
Digital Marketing is Versatile
There are many forms of content that are used in digital marketing. These include video content, image content, written content and even audio content. These multiple forms of content are important in helping cater to different audience members as different audience members tend to consume different content. Preferences in content might depend on factors such as age, gender and nationality. According to Sprout Social, audio content is increasing in popularity in 2022. Different forms of content can also be repurposed according to the needs and demands of different target audiences. Each audience has specific needs and demands and the nature of the digital content created differs accordingly. As digital marketing caters to many niches, and offers exposure to a global audience, it has witnessed a growth in popularity during recent years.
Digital Marketing offers a platter of opportunities that is only limited by creativity and analytical ability that can be honed through practice and experience in using these different platforms. The beauty of digital marketing lies in the fact that it never stays the same and that there is always something to learn about the field in terms of trends and new tools and technologies that keep evolving and growing every day.
Written by D.R. Carmel
Level 2 Seller of Fiverr
Author of several books on Wattpad and Amazon.
Fiverr Link: https://www.fiverr.com/share/dLEND6
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