Dulee Paranavitana

Since people here just adore throwing around the word, “ethics” I thought I will talk about the ethics of using AI or artificial intelligence. Artificial Intelligence didn’t magically appear during the last few years, as it appears to have, it has been around for 60 plus years, officially. I think people tend to go to town with things, especially if they are from where I am. Here are some things you might want to consider when using “AI” or artificial intelligence.  AI is Not Always Right While I can’t argue that I felt that AI is honest more than most people here, it tells the truth it thinks is true. Since it was created by humans, who are not always right (even if they firmly believe they are in and are oftentimes are in complete denial due to pride and ego), AI can make mistakes too. In other words, it can be wrong. Therefore when consulting AI on important matters, other than posting things on social media, you might want to fact-check what AI tools such as ChatGPT says. If Yo...

  If you are anything like me, or what I was like and am sometimes now, you must be no stranger to creative blocks. Creative blocks happen when creativity literally meets a roadblock. Sometimes, though, I wonder if it is another name artists and creators use to get away with procrastinating or not doing the work. The thing is you can actually create something about your block if you are creatively blocked (do you see what I did there?). I think, as humans, we give a lot of excuses to get away from doing things. By a lot, I mean a generous amount of excuses. In this article, I will describe how you can get out of a creative rut, be it an excuse or a bout of self sabotage.  Create Something If you want to be a writer for example, watching tutorials is nice and all, and relaxing too at times, but they really don’t cut it, you need to simply write. Write anything. You don’t need to start to write a novel right away. You can start with something manageable. It’s very easy and conve...

  It has been some time since I wrote on this blog. If you are new here, you might want to go check out the previous post on SEO.  Recapping, SEO stands for Search Engine Optimization - which is the process of enhancing the discoverability of your content on search engines without investing in PPC (Pay Per Click) advertising. It’s all organic (meaning that if you know SEO, you don’t have to run as many ads to get more leads and customers.  Keyword Targeting The most important step in SEO or search engine optimization is to know what you might be optimizing for in the first place. Begin by determining the terms and phrases individuals type onto Google and other search engines to search for relevant information on the topics they might be interested in finding out more about, and sometimes even purchasing, depending on the intent. There are several things you need to keep in mind and consider when targeting keywords. These include search volume, relevance and competition. N...

Everyone spends a lot of time online these days. Back in the day if you wanted to learn something, research something or find answers to something, you needed to hit the books in a library. But now, things are different. Almost all the details you need including books are available online. Most people use search engines to search for things online. People use certain keywords to search things online. For example, if you wanted to know how to make a pizza at home, you are most likely to google how to make pizza at home. That’s not all, now you can order almost anything online, from Pizza to books.  Why should you learn SEO? If you are looking to grow your online presence as a business or a brand, knowing SEO or search engine optimisation will help you get discovered on search engines like Google. Search engine optimisation is not just about making your brand or business visible online, it is also about learning methods and techniques to ensure that your website or e-commerce site is...

Marketing is the thread that runs through all successful businesses around the world. Every business uses some form of marketing to get more sales. From billboards, to flyers to display advertisements online, there are numerous forms of marketing. As the world changes, marketing has changed along with it. In the past, there were different methods of marketing termed traditional marketing. Traditional marketing methods used involved the most commonly known and used forms including newspaper ads, brochures, posters, radio ads and TV ads. While these are being used at present, the advent of new technological innovation means that various new forms of marketing have emerged, which have been inspired by old forms of marketing but enhanced through the use of technology. Digital marketing is a groundbreaking area of marketing that keeps on evolving. With the Covid pandemic situation that has taken the world by storm, digital marketing has become the go to method of marketing. It offers market...