A Beginner's Guide to SEO - Part 2

 




It has been some time since I wrote on this blog. If you are new here, you might want to go check out the previous post on SEO.  Recapping, SEO stands for Search Engine Optimization - which is the process of enhancing the discoverability of your content on search engines without investing in PPC (Pay Per Click) advertising. It’s all organic (meaning that if you know SEO, you don’t have to run as many ads to get more leads and customers. 

Keyword Targeting

The most important step in SEO or search engine optimization is to know what you might be optimizing for in the first place. Begin by determining the terms and phrases individuals type onto Google and other search engines to search for relevant information on the topics they might be interested in finding out more about, and sometimes even purchasing, depending on the intent.


There are several things you need to keep in mind and consider when targeting keywords. These include search volume, relevance and competition. Now let’s look at all these factors separately and try to understand them better so that we can practically apply our theoretical knowledge.


What is Search Volume?

Search volume is a fancy digital marketing way of saying how many people might be actively searching or interested in a given keyword. If there are lots of people searching for the specific keyword or keywords you have in mind, then you might be able to reach a bigger audience. On the same note, if there is no one searching for your specific keyword or keywords then you might want to consider researching for ones that are relevant for your business or brand and try again. 


What is Relevance?

If a search term is searched a lot but if it is not completely related to your business niche, then you might want to reconsider optimizing your content for that specific keyword. If you are selling books for middle graders (like I am, my dream is to become a fulltime middle grade fantasy author but…let’s not stray from the topic), you have to optimize your content for your target audience which in the example I am considering the audience for middle grade fantasy books are middle grade parents, teachers, bloggers and book lovers. 


What is Competition?

Just like any other aspect of digital marketing when considering SEO you need to consider how easy or difficult it might be to rank on Google or other search engines for your specific selected keywords. You might need to do some competitor analysis to figure this out.


Okay, I’ll stop for today, if you are interested in SEO writing services, check out my writing services on Fiverr!






 


Comments

Post a Comment

Popular posts from this blog

Top 4 Trends in Digital Marketing in Sri Lanka

Image
Digital marketing in Sri Lanka is a growing field just as it is around the world, with more and more businesses moving online. There are some clear trends that are visible when it comes to digital marketing in Sri Lanka. This blog article will be taking a look at these trends. Read on to find out what they are and perhaps consider implementing them as a part of your digital marketing strategy. Rapid Growth in Video Marketing With the rise in popularity of online video platforms like YouTube and TikTok the popularity of video marketing has reached new heights. This is especially true when it comes to short form online video. Video marketing is being used more and more to promote products and services online. Video is especially popular among younger audiences. Live video is also gaining popularity among different online communities such as the gaming community in Sri Lanka. Increased Use of AI Tools in Marketing  AI tools are being used more and more to automate customer interaction...
Read more

Benefits of Learning The Adobe Suite

There are many benefits to learning Adobe Illustrator. With everything moving online, from shopping to scheduling appointments with doctors, marketing has become an important aspect in almost all arenas of business. Every business has to have a method of marketing their products to a target or potential audience. While there are loyal customers coming back to the same brands, marketing opens up the opportunity for new customers to discover brand new products and brand new brands. While most customers prefer certain brands over others, most often established brands, marketing opens up the opportunity for new brands to put their best foot forward. You might wonder what Adobe has to do with marketing. Well, while it might not be apparent at a glance, it has everything to do with all forms of marketing, especially digital marketing. All the visuals you see, including online adverts (both image and video posts) are created using the adobe suite (most of the time). Adobe Offers A Chance to C...
Read more

How to become a writer

As a writer in 2012, I started my journey while I was stuck with my A levels, doing biology that I didn't enjoy very much. I wouldn't say I liked it. As an outlet, I used to write poetry. I was depressed, so most of my poetry was dark and depressing as well. But then I read J K Rowling's story. Her life was a lot like mine, as I, too, was an avid reader just like her and loved writing good stories. I enjoyed writing stories as it gave me relief and helped me appreciate myself very much. I loved to write fantasy and read fantasy. I spent my time slipping into my worlds and making up stories and backstories for my heroes and heroines. Some might say that I was trying to escape my problems. But I would like to say otherwise. I learned a lot. I took courses on Coursera and learned more and more about writing. I also took classes on youtube by renowned fantasy authors such as Brandon Sanderson. I devoured books, especially books on writing. I enjoyed reading about how authors st...
Read more