Top 4 Trends in Digital Marketing in Sri Lanka


Digital marketing in Sri Lanka is a growing field just as it is around the world, with more and more businesses moving online. There are some clear trends that are visible when it comes to digital marketing in Sri Lanka. This blog article will be taking a look at these trends. Read on to find out what they are and perhaps consider implementing them as a part of your digital marketing strategy.


Rapid Growth in Video Marketing

With the rise in popularity of online video platforms like YouTube and TikTok the popularity of video marketing has reached new heights. This is especially true when it comes to short form online video. Video marketing is being used more and more to promote products and services online. Video is especially popular among younger audiences. Live video is also gaining popularity among different online communities such as the gaming community in Sri Lanka.


Increased Use of AI Tools in Marketing 

AI tools are being used more and more to automate customer interactions through the use of tools like chatbots to help personalise content based on the online behaviours of  target audiences. AI driven marketing has helped digital marketing experts to use AI driven analytics to optimise ad campaigns.  


Influencer Marketing is in High Demand

Brands are seeking out influencers and not just the macro influencers with large followings but micro influencers to introduce their products and services to new audiences. Partnering up with local influencers helps brands build closer connections with their target audiences. Some popular niches in Sri Lanka include food, fashion and tourism. 


Social Commerce is on the Rise

Social media platforms like Facebook offer shopping features which lets businesses of all sizes market and sell their products through social media. Customers are making more and more purchases through the use of ecommerce and social media marketing. 


If you are looking for digital marketing services, such as content creation, copywriting and content writing, feel free to reach out to me for digital marketing services.


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