Dulee Paranavitana

  Staying creative in a fast paced digital world can be as difficult as it has ever been. We all have just 24 hours and having so many options on how to spend time or waste time at our fingertips isn’t really good for all of us. Most of us have access to some sort of smart device, which can either help you stay creative and motivated or make you feel drained or stressed. I personally believe that creativity is the best skill or trait you need to invest in as it is what leads to innovation and breakthroughs, allowing you to stand out in an increasingly competitive world.  Get off the Phone  I know how you feel when someone says that, cause my mom says that all the time. Though I don’t like hearing it too often, I know she has a point. While the phone might be entertaining and take your mind off your problems (at least for the shortest time span possible), it doesn't serve well when it comes to creativity. I used to think it was because it limited how one thought or imagine...

  It has been some time since I wrote on this blog. If you are new here, you might want to go check out the previous post on SEO.  Recapping, SEO stands for Search Engine Optimization - which is the process of enhancing the discoverability of your content on search engines without investing in PPC (Pay Per Click) advertising. It’s all organic (meaning that if you know SEO, you don’t have to run as many ads to get more leads and customers.  Keyword Targeting The most important step in SEO or search engine optimization is to know what you might be optimizing for in the first place. Begin by determining the terms and phrases individuals type onto Google and other search engines to search for relevant information on the topics they might be interested in finding out more about, and sometimes even purchasing, depending on the intent. There are several things you need to keep in mind and consider when targeting keywords. These include search volume, relevance and competition. N...

If you have been looking for ways to earn money online, chances are you have come across this marketing method. If you are wondering what affiliate marketing is, then you are in the right place. Affiliate marketing is where a third party like you promotes someone else's, that is a business's products and services and get a certain percentage of the sales or web traffic that results from it.  Businesses use affiliate marketing to cut costs. It lets affiliates, that is those promoting their products and services earn by promoting products and services that you love and find useful. To do affiliate marketing, it’s best to build up an online audience.  A Deeper Dive into Affiliate Marketing Affiliate marketing is a marketing method where a business shares revenue with a third party affiliate to help promote their products and services to reach new audiences. The business will pay a certain percentage of the sold product or service to the affiliate marketer who helped sell the prod...