Dulee Paranavitana

Everyone spends a lot of time online these days. Back in the day if you wanted to learn something, research something or find answers to something, you needed to hit the books in a library. But now, things are different. Almost all the details you need including books are available online. Most people use search engines to search for things online. People use certain keywords to search things online. For example, if you wanted to know how to make a pizza at home, you are most likely to google how to make pizza at home. That’s not all, now you can order almost anything online, from Pizza to books.  Why should you learn SEO? If you are looking to grow your online presence as a business or a brand, knowing SEO or search engine optimisation will help you get discovered on search engines like Google. Search engine optimisation is not just about making your brand or business visible online, it is also about learning methods and techniques to ensure that your website or e-commerce site is...

If you have been looking for ways to earn money online, chances are you have come across this marketing method. If you are wondering what affiliate marketing is, then you are in the right place. Affiliate marketing is where a third party like you promotes someone else's, that is a business's products and services and get a certain percentage of the sales or web traffic that results from it.  Businesses use affiliate marketing to cut costs. It lets affiliates, that is those promoting their products and services earn by promoting products and services that you love and find useful. To do affiliate marketing, it’s best to build up an online audience.  A Deeper Dive into Affiliate Marketing Affiliate marketing is a marketing method where a business shares revenue with a third party affiliate to help promote their products and services to reach new audiences. The business will pay a certain percentage of the sold product or service to the affiliate marketer who helped sell the prod...

Marketing is the thread that runs through all successful businesses around the world. Every business uses some form of marketing to get more sales. From billboards, to flyers to display advertisements online, there are numerous forms of marketing. As the world changes, marketing has changed along with it. In the past, there were different methods of marketing termed traditional marketing. Traditional marketing methods used involved the most commonly known and used forms including newspaper ads, brochures, posters, radio ads and TV ads. While these are being used at present, the advent of new technological innovation means that various new forms of marketing have emerged, which have been inspired by old forms of marketing but enhanced through the use of technology. Digital marketing is a groundbreaking area of marketing that keeps on evolving. With the Covid pandemic situation that has taken the world by storm, digital marketing has become the go to method of marketing. It offers market...