Dulee Paranavitana

Digital marketing in Sri Lanka is a growing field just as it is around the world, with more and more businesses moving online. There are some clear trends that are visible when it comes to digital marketing in Sri Lanka. This blog article will be taking a look at these trends. Read on to find out what they are and perhaps consider implementing them as a part of your digital marketing strategy. Rapid Growth in Video Marketing With the rise in popularity of online video platforms like YouTube and TikTok the popularity of video marketing has reached new heights. This is especially true when it comes to short form online video. Video marketing is being used more and more to promote products and services online. Video is especially popular among younger audiences. Live video is also gaining popularity among different online communities such as the gaming community in Sri Lanka. Increased Use of AI Tools in Marketing  AI tools are being used more and more to automate customer interactions th

I have been writing since 2012 and got into content writing in 2019, while I was at college studying for my degree in Psychology. As a child, I loved reading books and thinking about the different characters and places in books. My interest in creative writing, which involves writing stories, poems and scripts got me into content writing. I started working as a content writer (part-time) and a copywriter (part-time). I also worked and continue to offer content writing services on Fiverr. Here are some of the tips and tricks I learned from my content writing journey. Allocate Time To Write Every Day Learning to write is like learning to play an instrument. It takes practice. The best way to actually get good at it is to start doing it.  While watching tutorials and taking online classes are important steps towards mastering the art of content writing, it is important to put what you learned to practice. Making writing a habit will help you improve as a writer and become a better writer.