Dulee Paranavitana

  It has been some time since I wrote on this blog. If you are new here, you might want to go check out the previous post on SEO.  Recapping, SEO stands for Search Engine Optimization - which is the process of enhancing the discoverability of your content on search engines without investing in PPC (Pay Per Click) advertising. It’s all organic (meaning that if you know SEO, you don’t have to run as many ads to get more leads and customers.  Keyword Targeting The most important step in SEO or search engine optimization is to know what you might be optimizing for in the first place. Begin by determining the terms and phrases individuals type onto Google and other search engines to search for relevant information on the topics they might be interested in finding out more about, and sometimes even purchasing, depending on the intent. There are several things you need to keep in mind and consider when targeting keywords. These include search volume, relevance and competition. N...

Everyone spends a lot of time online these days. Back in the day if you wanted to learn something, research something or find answers to something, you needed to hit the books in a library. But now, things are different. Almost all the details you need including books are available online. Most people use search engines to search for things online. People use certain keywords to search things online. For example, if you wanted to know how to make a pizza at home, you are most likely to google how to make pizza at home. That’s not all, now you can order almost anything online, from Pizza to books.  Why should you learn SEO? If you are looking to grow your online presence as a business or a brand, knowing SEO or search engine optimisation will help you get discovered on search engines like Google. Search engine optimisation is not just about making your brand or business visible online, it is also about learning methods and techniques to ensure that your website or e-commerce site is...

I am currently reading a book called Freelance Way. I thought I should write about some of the lessons I have learned so far from the book. One key point made in the book was about internal resistance, which includes the barriers we put up ourselves that impede our success. In this blog post aimed at personal development, I will be focusing on how you can conquer internal resistance and get more done. I am so glad I picked this book up as it named the problem I had, which is internal resistance. Motivation is a Convenient Illusion Think about it, if you were chased by a bear, or something dangerous, do you say, “oh, I’m not motivated to run?” chances are you will run, no matter what you feel about running or if or if not you are really good at it. This shows that motivation is a convenient illusion, more accurately it is an excuse we give ourselves to be lazy. I don’t think motivational books and videos help much unless you put what these sources say into practice.  Tell Internal R...