The Top 10 Digital Marketing Terms Every Beginner Should Know - Part 1

 

  



1. SEO

SEO or search engine marketing is when you optimize content for search engines. This is when you use strategies to make your content discoverable on search engines like Google and rank higher on the SERPs or Search Engine Results Pages. The great thing about SEO or Search Engine Optimization is that you don’t have to pay for it - it is organic, unlike ads like Google Ads, Facebook Ads or Instagram Ads. There are different components when it comes to SEO such as on page SEO, off page SEO and Technical SEO.


On page SEO is when you optimise title tags, heading and meta descriptions of a website and or webpages. Off page SEO involves building backlinks from other websites to establish your own website as an authoritative source in your niche.


2. Content Calendar

Content calendar is a tool that is used by digital marketers and social media marketers to stay consistent in their everyday online marketing tasks. A content calendar includes things like the post collateral (that is the image or video post) that will be posted in a future date, the day these posts needed to be posted, captions, hashtags and more. Content Calendars help digital marketers and social media marketers to stay organised. It also helps them maintain consistency in their posting so that they don’t run out of posting content or ideas when they need them in a hurry. If you want the secret to being consistent in your content creation efforts, then this is the answer!


            3. Buyer Persona

A buyer persona is a made up character profile of a buyer based on detailed research about your target customer or buyer. These are created to help marketers craft content that aligns with their ideal buyer. Some of the key points included in a buyer persona are demographics, psychological characteristics and shopping habits. It’s based on consumer characteristics and behavior. 


4. Search Engine Marketing

Search engine marketing or SEM is as the name might suggest marketing done on search engines. While in the past this included SEO or organic search engine optimization, nowadays, this term is mostly used for paid marketing. Sometimes search engine marketing is also called PPC or pay per click.


5. Social Media Marketing

Social Media Marketing or SMM as digital marketers call it, using social media to sell products. This is done through creating different content that is published through social media channels Instagram, Facebook, TikTok and Youtube. This is done through engaging followers. To continue to be better and grow your social media following you need to analyze the performance of your content. This will help you understand what content your audience prefers. 


If you are looking for a writer to help you grow your online business, then you are in the right place. Check out my Fiverr gig here, and feel free to contact me to get started. Let’s work together and grow together. 


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