The Top 10 Digital Marketing Terms Every Beginner Should Know - Part 2

 


Pay Per Click

Pay per click is a digital marketing method which involves advertisers investing a fee every time an ad is clicked. The advertiser only pays when someone clicks on the ad. It’s a way to gain added attention and drive traffic online, like a website or landing page. Usually PPC works when an advertiser places a bid on what they want to pay for an ad at a given time. The winner is usually decided based on the quality score of the advert.


ROI

ROI stands for return on investment. If you are in digital marketing you will hear this acronym used over and over again. The return on investment or ROI is a term used to understand the performance and evaluate the profitability and efficiency of a marketing campaign when compared to the ad spend. Some facets that influence this include the initial cost of investment, maintenance costs and how much cash flow is generated. When calculating ROI the benefit of the investment is divided by the overall ad spend and this is given as a percentage or ratio. 


Email Marketing

Email marketing as the name suggests is using email to market your products or services. You might think who you send these emails to, if you don’t know the email addresses of your customers. That’s when email lists come in handy. You can have a website or landing page to collect email addresses of those who might be interested in your products and services. Email marketing can be done using email marketing tools like MailChimp.


Keywords

If you are looking to get discovered online, there is no better way to do it than optimizing your content for websites. This is called SEO optimization. SEO optimization is done mainly through keyword research, which are specific words and phrases your target customers will be searching for online. Keywords can be identified using tools like Ahrefs, Moz and Google Keyword Planner.


 

Content Marketing

If you use social media and browse the internet for information, entertainment or news, you already have some idea about what content marketing might be and what it does. As its name suggests it is marketing using content. Content can be written or visual like images and videos. With the rise of blogging and social media content marketing has become a popular way a lot of people earn money online. If you want to know more about content marketing, you might want to check out the free content marketing course offered by HubSpot. 



KPIs

KPI stands for key performance indicators. If you are wondering what that might mean it means by which metrics your overall  marketing strategy is based on. KPIs are benchmarks or targets you are given or set yourself when you are executing digital marketing strategies and campaigns. KPIs measure how well or not you might be achieving your marketing goals. 


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